Habitat Health
Habitat Health believes in nurturing the relationship between individual health and environmental well-being. Through a holistic health care practice, they inspire personal growth and connection.
BRAND STRATEGY & DESIGN / PRINT / ILLUSTRATION
To resonate with Habitat’s ideal audience, we drew inspiration from the North Okanagan landscape of trees, rolling hills, lakes, and mountains.
Delving into the visual strategy, we ensured that the brand experience aligned with their core values: inclusivity, positivity, holistic healing, and connection. Behind the brand, the circle represents community and holistic healthcare. To convey wellness of mind and body, the sun rays create uplifting energy, while the tree and mountains symbolize strength and growth. At the base, connecting hands form a shelter, earth, and water—all vital elements of a healthy habitat. Together, this represents a healing relationship between oneself, each other, and the environment.
The soft green and golden hues, along with the custom type, create a warm, inviting, and organic look. To build on this foundational logo, we crafted secondary marks and a badge design. All these visuals establish a flexible system to grow and evolve with the Habitat brand.
